Content Analysis
Content Analysis is a methodology used to decipher, organize and understand information within various forms of media and communication. It is a systematic approach used to understand the content of texts, images, audio and video, with the goal of identifying patterns, themes, trends and meanings.
What is content analysis
Content Analysis involves meticulously analyzing the context, structure and content of communication statements. Researchers use various methods and techniques to conduct this analysis, ranging from qualitative to quantitative approaches. Here, word frequency, contextual associations, sentiment analysis and semantic interpretations can be used to gain in-depth insights. Content Analysis is applied in various disciplines, including communication, sociology, psychology, marketing and media studies. It enables researchers to recognize patterns in communication, understand the impact of media, gauge public opinions and predict trends.
