Segment
Also called: market segmentation
Segmenting means dividing data, a market or customers into separate parts.
As part of a marketing analysis, market segmentation can be used to segment a market into different target groups, niches or work areas. For example, by age, gender, occupation, education or place of residence. Because potential customers differ from each other, an appropriate marketing mix can be determined for each target group.
Segmentation within Web analytics, for example, divides a Web site's traffic by source, geographic location, number of visits and certain events.
