Link cloaking
Link cloaking is a term for choosing to disguise an affiliate link URL. In the case of affiliate marketing, affiliate link URL is provided by an affiliate program. After all, this involves performance-based marketing.
In the case of link cloaking, the URL provided is disguised. This disguises the partner ID and makes the link shorter. Choosing link cloaking offers several advantages. First, affiliate commissions are better protected by making the affiliate ID less visible but ensuring that an interested party lands on the correct page.
This reduces the chance of these commissions being stolen and the affiliate marketer actually gets the reward he or she is due. In addition, it appears to the visitor that he or she is clicking on a link that points to a web page on the same website. Thus, you create more trust.
After all, various studies show that visitors are much more willing to do this. The threshold to click on an affiliated link(recommendation) is much higher for many people. So cloaking affiliated links by link cloaking will lead to a higher click rate.
This brings us immediately to another important benefit of link cloaking. After all, cloaking links offer the opportunity to track the traffic on your affiliate links. In practice, this offers the important advantage of giving you insight into which affiliate links actually pay off which is an interesting lesson for the future. Unlike other cloaking practices that are seen as black hat SEO, link cloaking is a legal technique.
How do cloaking links work?
By using cloaking links, interested parties are redirected to the desired website via a URL. Thus, you make use of a dummy URL. The page to which the interested party is referred obviously does not exist on the website in question but is a temporary indication. Cloaking links can thus be seen as digital redirects. This technique is easy to apply by installing a specially developed plug-in.
