Survey Marketing

Survey marketing is a marketing tool that uses questioning the target audience to find out the answer to specific issues. The answers from the survey form the basis of the marketing strategy chosen. After all, a well-executed survey is a source of information that can lead to valuable insights. After all, the information comes from the target group itself. The prerequisite, of course, is that the survey is completed correctly. It is therefore very important to approach the target group in the right way and to come up with the right questions. In practice, it frequently happens that irrelevant questions are asked and too many questions are chosen. In that case, it becomes difficult to analyze the data and it is even possible that the wrong conclusions will be drawn.

There are several advantages of survey marketing that can be identified. First, it is a fairly inexpensive way to generate knowledge about the target audience. In addition, it provides first-hand information. Survey marketing is also very practical since the results are immediately available and there can be a large reach. A prerequisite is that the objectives are clearly formulated prior to the survey marketing campaign and considered choices are made with regard to the questions to be asked.