Public relations
Also known as: pr
Public relations (PR) is the field that deals with maintaining the relationship between an organization and the public. The organization can be a commercial company, but also, for example, a government agency. The public should be understood broadly; it can be existing customers and relations of the organization, as well as the general public, including potential customers.
The public relations department or agency is primarily concerned with the image of an organization, company or brand, rather than sales. Internal and external communication tools such as press releases, mailings, social media and advertisements are used to inform, but also to engage with the target audience and the media.
