Slogan
A slogan is an especially short and catchy text that clearly communicates your thought behind your organization to the outside world. Well-known examples are "Just Do It" by Nike or "I'm Lovin' it" by McDonalds. These are short phrases that stick with people. When people hear these phrases, they can only see the Nike sign or the big M in front of them. That's the power of a good slogan.
To create such an effect as well, there are some rules of thumb for slogans. For example, you will have to work with your slogan in all your marketing communications to make it click with your customers. You will also need to make sure, for example, that you are so unique in your slogan that only the connection to your company makes sense to customers. And third, of course, it has to sound good. After all, people are sensitive to sound. Therefore, this is a real deal breaker for a good slogan.