Ad set
An ad set is a term that relates to Facebook advertising. Mapping an ad set visualizes how an ad is displayed on Facebook. Therefore, an ad set relates directly to Facebook marketing.
In determining the choices regarding the design of an ad set, among other things, the intended target group plays an important role. Especially important is the characteristic features of this group of people.
Indeed, subdivisions can be made that relate to factors such as location, age and gender. From this it can be concluded that asocial media marketing campaign can consist of multiple ad sets in order to target a specific audience in the most effective way.
A social media platform such as Facebook is ideally suited for this purpose. Besides determining the specific target audience, the creation of an ad set takes into account the available budget and the planning of this campaign. The latter point relates to when this campaign should be displayed and how long this period should last. Of course, with the mapping of an ad set, no fixed choices are made. This is a dynamic plan that can be optimized during the campaign to increase the effectiveness of the Facebook marketing effort.
