Local Service Ads

A useful feature on Google are Local Service Ads. This service allows you to reach people who search on Google for what you offer. There is a difference between the standard ads on Google and Local Service Ads, though. Local ads are shown to customers in your area. In addition, you only have to pay if the customer contacts you directly from the ad. This type of advertising by Google is ideal for smaller local businesses. These are industries such as repair shops, cleaning companies, home, garden or personal care/maintenance and pest control companies.

Google Search Console 

So Local Service Ads are a smart way to generate local customers within an ad budget. In fact, you can set a monthly budget that you can change at any time. To sign up for Local Service Ads, you can go to Google's website. There are three steps to follow to activate Local Service Ads:

• Sign up as a service provider: Where is your business located and what services do you offer? By answering these questions, Google can show ads to the right local customers
• Set the budget : Based on the number of desired leads per week, you can set a budget. You only have to pay if customers contact you through the ad
• Display your ad on Google: You can enable and disable the ad yourself through Local Service Ads. Very useful if you are already fully booked or not present for a period of time

The average cost is 11€ - 17€ per lead. A lead is a customer who contacts your company directly from the Local Service Ad. Most businesses do have more than 1 lead they want to get from the Local Service Ad. Example: If you want to achieve about 20 leads per month as an electrician, it will cost between 220€ - 340€ per month. Fortunately, with Local Service Ads you can set how much budget you want to spend each month so you don't waste money.