PPC
PPC, also known as Pay-Per-Click, is an online advertising model in which advertisers pay for each click on their ad. PPC ads are often displayed on search engines, social media platforms and other websites.
How does PPC work?
In PPC advertising, advertisers bid on keywords or keyword phrases that are relevant to their target audience. When a user enters a search query that matches the advertiser's keywords, the ad is displayed at the top of the search results or in other locations on the website.
When a user clicks on the ad, the advertiser is charged a small fee. The amount the advertiser pays per click is determined by a number of factors, including competition on the keywords and the relevance of the ad to the search query. The goal of PPC advertising is to attract more traffic to the advertiser's Web site and ultimately generate more conversions, such as purchases or leads. PPC advertising allows advertisers to achieve targeted and measurable results, making it a popular advertising model for online marketing.
