RLSA

Also called: Remarketing lists of search ads 

RLSA is an abbreviation that stands for: remarketing lists of search ads. This term can be translated into Dutch as "lists for search engine ads." RLSA is an option offered when using Google ADS (i.e., search engine advertising, SEA). This allows advertisers to adjust their campaigns based on a previous visit to specific websites or Web pages.

As the name suggests, the use of remarketing lists or search ads specifically serves to retarget potential customers. This strategy can be seen as a form of retargeting. However, RLSA is a targeted form. These lists for search engine ads specifically target new searches in Google corresponding to the chosen keywords for users who have already visited a specific Web page.

Benefits use of Remarketing lists of search ads (RLSA)

There are several benefits of using Remarketing Lists of Search Ads (RLSA). One of the important benefits of targeting people who are already familiar with an offer or website is that it can lead to higher conversion rates and increased sales. In addition, this approach often requires less advertising costs to be invested and the Return On Investment (ROI) is often higher.