Online advertising
Online advertising refers to the promotion of products, services or brands over the Internet. It includes various methods and techniques used to reach potential customers and attract their attention. Online advertising can take place on various platforms, such as search engines, social media, websites and mobile apps. One of the most common forms of online advertising is search engine advertising, where ads are displayed on the results pages of search engines such as Google. These ads are usually displayed based on keywords relevant to the product or service being promoted.
Other possibilities of online advertising
In addition, advertisers can use social media platforms such as Facebook, Instagram, Twitter and LinkedIn to reach their target audience. On these platforms, ads can be shown to users based on demographics, interests and behavior. With online advertising, advertisers can measure and analyze the performance of their ads, such as the number of impressions, clicks, conversions and ROI(Return on Investment). This allows them to optimize their ad campaigns and reach their target audience more effectively.
