Advertisement Planning
Ad scheduling is a useful digital tool that can be used when applying Google Ads. This SEA tool can be used to determine when (in what time period) to display paid ads.
The main objective of this form of campaign settings relates to ad effectiveness. Ad scheduling makes it possible to make a specific campaign not visible at times when little conversion is expected but rather visible (and perhaps with a higher bid) at times when it is.
Ad planning thus becomes an SEA tool that can be used to increase clicks on a paid ad and thereby (indirectly) increase profits/sales. These choices can be made based on analysis using Google Analytics.
Based on the information provided in this tool, it is very easy to determine when the peak moments are with regard to visitor numbers on a website or an online store. Advertising planning thus clearly provides a return on investment objective for marketing campaigns.
