Soft conversion
Also called: indirect conversion or soft conversion
Soft conversion is a type of conversion that does not directly lead to additional sales. Consider subscribing to an email newsletter or requesting a brochure. This indirect conversion lead can still bring the company results in the second instance, when the potential customer still proceeds to make a purchase as a result of this newsletter, brochure or other form of contact.
Creating opportunities for soft conversion is a good strategy for higher website efficiency. The threshold to soft conversion is lower than going directly to purchase a product or service or requesting a quote. Valuable leads can be a good target for direct marketing and acquisition.
Sometimes soft conversions are assigned a value. This is then a virtual value, based on the expected probability that sales will still result from the soft conversion.
The opposite of a soft conversion is a hard conversion.
