Track record

What is a track record?

A person or organization's track record is a listing of its merits and demerits. A track record can include positive and negative references and actual past performance. A solid track record is like a solid foundation on which trust and credibility are built. It gives potential clients and partners confidence that they are dealing with a good and trustworthy professional or organization. So it is very important to continuously work on building and strengthening your track record.

The importance of your track record

A person's track record helps determine their image and authority. A positive track record will make it easier to convince new clients and win new business. After all, you have proven in the past that you deliver good quality that potential clients can trust.

A negative track record

In contrast, a negative track record can have serious consequences for an individual or organization. It can lead to a lack of trust among potential customers, partners and investors, making it more difficult to secure new opportunities and maintain existing relationships. In addition, it can also lead to reputational damage and a decline in credibility, which can hinder the long-term success of an organization or individual.