Discovery Ads
Discovery Ads are an engaging way for advertisers to bring their brand, products and services to the attention of potential customers. This ad format is available on several Google platforms, including Gmail, YouTube and the Google Discover feed.
What exactly are discovery ads?
Discovery Ads are visually appealing ads that use images and short text to grab users' attention. They appear where users discover new content, such as their email promotions, YouTube videos and personalized newsfeeds. These ads are targeted based on users' interests and behavior, providing a relevant and engaging experience.
The uniqueness of Discovery Ads is that they target users who are not yet actively searching for specific products or services, but rather are in an exploratory phase. This allows brands to target their audience in a subtle and effective way, building brand awareness and appealing to potential customers who might otherwise be overlooked.
