Performance Max
Performance Max is the most recent addition to Google Ads shaping a new way of buying Google Ads. Here, automation and the use of artificial intelligence plays an important role. Performance Max helps the advertiser to increase all conversions on the different ad channels of Google. This involves the use of artificial intelligence. AI forms the basis of optimizing the ads and automatically targeting the general audience. The Performance Max campaign can help advertisers increase conversions from Google's entire ad inventory. On the Google Insights page, detailed information about the ad campaign can be found and results can be monitored.
Benefits Performance Max Campaigns
- Increasing conversion value
- Finding new customers
- Creating new insights
- Automating marketing operations
Google has announced that Performance Max Campaigns will take precedence over Display Campaigns and over Smart and Regular Shopping Campaigns. In addition, Performance Max Campaigns represent an upgrade over the other campaigns. For example, the campaign works cross-industry and offers opportunities to add a large number of assets to the campaign. In addition, Performance Max Campaigns offers insight into all search terms grouped into themes and campaign-specific goals can be set.
