Auto applied recommendations
Auto applied recommendations (AAR) are automatically applied recommendations. This is the next step in automating Google Ads. The recommendations made are automatically applied to a specific account. This feature even allows the system to implement the recommendations directly, without asking explicit permission. Auto applied recommendations is available in three different packages. The basic package gives the SEA specialist permission to Google to perform basic actions. Choosing the middle package gives Google permission to automatically perform slightly more tactical actions. Choosing the most advanced package gives Google permission to perform the most strategic recommendations automatically.
The main objective of Auto applied recommendations is to increase a Google Ads account. Google uses the algorithm to determine what new relevant keywords can be for you. The optimization score will increase which will lead to more conversions.
