Banner Blindness
Banner blindness occurs when a website visitor consciously or unconsciously tries to fend off banner-like content. Banner blindness can be seen as a website visitor's defense mechanism in an attempt to ward off an overload of information. In this process, the brain has registered the places on the website that often do not contain relevant information.
In the case of banner blindness, a web page is only partially viewed. Therefore, the spots at the top of the page and on the right side of the web page are often avoided. After all, these are frequently used banner positions. To prevent banner blindness as much as possible, it is important to pay close attention to an attention-grabbing banner without making it too conspicuous or garish. After all, this can evoke banner blindness.
Of course, it is possible to take into account the placement of the banners and it might be a consideration to use banners for retargeting. After all, this triggers website visitors who have visited the website in question before so that the banner is recognized sooner and considered "safe". Finally, it is wise to limit the number of banners displayed to prevent the expression from being seen as spam. Distributing unwanted messages can promote banner blindness.
