Corporate identity
Also called: corporate identity
The corporate identity of an organization or brand is also known as the corporate identity or brand identity. The corporate identity includes all expressions of a company, such as the company name or brand name, logo, slogans, tone of voice of language use and design of the website, printed materials, corporate clothing, commercials, slides at presentations, etc.
Often the corporate identity is laid down in corporate identity guidelines to ensure that it is applied consistently within the organization.
