Field hockey stick
The marketing term field hockey stick refers to strongly accelerating growth, after a short initial period. When the results are placed on a graph, this sales curve shows the characteristic shape of a field hockey stick.
This explosive development is the dream of many companies. Often the field hockey stick occurs with new products that are extremely sought after and with companies that manage to effectively reach their target audience with marketing, communication and sales. In many cases, a condition is that the organization focuses on continuing to grow by ramping up, rather than maintaining or even cashing in.
A field hockey stick can relate to sales or profits, but of course it can also relate to other statistics, such as website visits.
