Storytelling
Storytelling is a way of communicating and presenting where speakers use interesting stories. Stories are a natural and powerful means of conveying messages and connecting people. In corporate storytelling, success stories and practical experiences are often the starting point. Stories can also be used as a metaphor for the real message.
By embedding facts and arguments in a logical and engaging story, the audience feels engaged in what is being told. An authentic story holds the attention and can interpret events and decisions, provide a glimpse into the human side of an organization, evoke emotions and provide grip. A story can make complex reality clear, so that we can better understand parts of it and better process and accept these insights.
