Sales Accepted Leads (SAL).
Also known as: Sales Qualified Leads (SQL)
Sales accepted leads (SAL) is a term that refers to the potential customers approved by a sales team to accompany further steps to be taken in a sales funnel. In this process, a potential customer is "selected" on certain conditions that are part of the steps taken in a customer journey. If the person in question meets certain conditions, for example if he or she has chosen to download an e-book or request specific information, he or she can be approached in a new way. This new way in turn connects to the information that is of value at a particular stage in the funnel.
From a sales accepted lead to a converting customer
Sales accepted leads (SAL) are also known as marketing or sales qualified leads (SQL). This strategy is part of a targeted marketing approach with the objective of minimizing the chances of losing potential customers. One of the well-known methods for determining whether a person belongs to the Sales Accepted Leads is the BANT method. In this method, based on budget, authority, need and time frame, a picture can be formed of how much time and money an organization must invest to turn a sales accepted lead into a converting customer.
