Every day low pricing
Also known as: every day low pricing(edlp)
Every day low pricing is a pricing strategy where customers are always promised the lowest possible price. The customer does not have to wait for temporary offers, use discount coupons or compare prices from different winnkels to make the most economical purchases.
EDLP saves stores and distributors time and expense for temporary offers. The promise of always-low prices should benefit customer loyalty. To deliver on this promise, retailers will also need to control costs.
In the Netherlands, retail chains BCC and Jumbo are known for their every-day low pricing policies.
