Cash cow
The term cash cow is a marketing term used to describe the supply or a business unit with a relatively large market share and a small expected market growth.
Therefore, the term cash cow can literally be translated as "cash cow." It is one of the four quadrants of the BCG matrix in addition to the supply or business unit referred to as star, question mark or dog. The BCG matrix is a marketing model in which a company's portfolio can be analyzed in a relatively simple way.
The cash cow will be found at the bottom left of the BCG matrix. A cash cow is profitable but will not grow much. The market is in the mature status in the product life cycle. This means that a cash cow should be milked out without much investment here.
Obviously, efforts should be made to hold on to the cash cow position for as long as possible It is therefore important to ensure that the offer or business unit does not lose popularity and has as long a life as possible.
