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Page 16
Marketing concepts within Sales
1-Click
A-brand
Purchase intensity
Acquisition
Range
Additional demand
Recommended price
Affiliate Marketing
Skimming politics
Aftersales
AIDA model
Ambassador
Itinerant trade
Autonomous growth
B-brand
Bait and switch
BANT approach
Black Friday
Business to business
Business to consumer
Business to government
C-brand
Colportage
Consumer behavior
Contact moment
Conversion
Conversion optimization
Conversion rate
Cross-media Communication
Customer journey
Customer Relationship Management
Customer retention
Decision making unit
Deep Selling
Demand Forecasting
Retail
Direct marketing
Direct distribution
Display advertising
Dual distribution
Dumping
Dynamic pricing
E-commerce
Early adopter
Own brand
Elevator pitch
End-of-sale
Event marketing
Every day low pricing
Facebook advertising
Fear of missing out
Fear, uncertainty and doubt
Friction
Front office
Fulfilment
Usage article
Go/no-go
Google Merchant Center
Gray import
Growth mindset
Hard conversion
Repeat purchase
Field hockey stick
House brand
Indirect distribution
Initial demand
Interaction
Intrinsic value
Invitation Marketing
ISBN
Box office
Customer
Customer journey
Buying habits
Cold acquisition
Lead
Lead Generation
Lifetime value
Elevator
Longlist
Low-budget
Loyalty program
Marketing
Market
Multiple distribution
Month to date
Naw data
Negative question
Net Promoter Score
Neuromarketing
Non-yieldable
Nudging
On demand
Online advertising
Penetration Policy
Pitch
Positioning
Mail order company
Price
Price perception
Price elasticity
Pricing
Primacy effect
Profiling
Proposition
Prospect
Push and pull marketing
Put-out pricing
Quadruple play
Qualified lead
Quality, cost, delivery
Quarter to date
Ramesh
Recency effect
Reviews
Repurchase
Retention Value
Review module
Sales Accepted Leads (SAL).
Second opinion
Segment
Smart Shopping
Mirror
Staff
Staff discount
Stay-out pricing
Storytelling
Regional Product
Total cost of ownership
Trademarketing
Transactions
Trigger
Triple play
Unique selling point
Upselling
Consumable
Earnings model
Replacement Demand
Pond
Flying store
Question
Value Strategy
Department Store
Warm acquisition
Web store
Window shopping
Store brand
Shopping cart
Year to date
Yield management
Yieldable
YMYL
Soft conversion
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