How-to
A how-to is a practical explanation of how to solve a particular problem or perform a task. The how-to is a form for an informal article or book that introduces novices to a particular field or around a particular action in an accessible way. Within a how-to, the less important details are often omitted and the use of jargon is avoided.
Writing and publishing a how-to on the Internet can be part of applying content marketing. On the Internet, many people search for solutions to practical problems. Therefore, this is a type of content that can do very well in search engines. From making the perfect campfire to a successful date and from baking a chocolate cake to training your pet; there is a how-to to write about everything.
In addition to generating traffic within an online marketing strategy, how-to's can also serve an informational function to your customers. Supplementing or replacing a more comprehensive manual or documentation. A howto can tell a user of a product or service in simple terms, possibly with illustrations, how to proceed. In this form, the how-to has been around much longer than the Internet.