Skyscraper technique
Creating valuable content based on existing content is called the skyscraper technique. The skyscaper method is actually a kind of hitchhiking on successful and popular content. You see it happen often enough in social media trends. A good example is YouTubers all filming the same kind of video because it's popular. But the skyscraper technique can also be implemented with websites. For example, there are popular topics here that you can use on your website to increase search traffic.
With the skyscraper method, though, it is smart to use what is popular in an original way. Look at what content there is on that topic and capitalize on it by offering something that hasn't been done yet on this topic. The relevance of your website because there are a lot of searches on this topic will give you a higher and higher search engine score. However, your originality on this topic can also cause other websites to link to your website, which in turn also increases relevance.
Employing the skyscraper method
If you want to use the skyscraper method you can do so in the following steps:
- Do research and inventory what content there is on this topic
- Analyze the content to find out what content might be missing on this topic
- This content may consist of certain information that is missing or a catchy way of conveying information
- After identifying the missing (form of) content, it's up to you to create it
- Then try to get as many relevant links to your content as possible by connecting with other websites that have written about this content
- Finally, it is important to keep your content as trendy and up-to-date as possible
By creating valuable content, you can move your website significantly higher in search results. But in addition to content, authority is a key concept in SEO optimization. Authority is obtained through link building. By posting relevant and original content that is shared by other websites, you create authority and good content, so the skyscraper technique doesn't even feel as much like "hitchhiking.