Mysteryshopping
Mystery shopping is a method of surveying a store or business's customer service and customer friendliness. A mystery shopper visits a business and is helped as if he were a regular customer. The mystery shopper reports his findings afterwards.
The results of mystery shopping should always be seen as a sample, but can provide very useful insights about the performance of staff and the company. If necessary, a situation can be created by the mystery shopper where staff are put to the test. The way a predetermined standard situation is handled makes it easier to compare the service of companies.
