Discounter
A discounter positions itself emphatically as a store with low prices. To achieve this, the assortment and service are limited and stores have an austere layout. Well-known brands are missing, or the assortment is inconsistent because of the competitive purchasing policy.
Well-known discount supermarkets are Aldi and Lidl.
Well-known discount specialty stores are Jumper (pet store) and Kruidvat (drugstore).
