Line of sight
Sightlines are very important in determining the proper layout of a store. Sightlines affect the ease with which customers can find the products they are looking for and help direct attention to other parts of the assortment, including offers.
Within retail design, sightlines determine the impression of the store, where customers first catch their eye and what decisions they make within fractions of seconds. Sightlines can help influence purchasing behavior. This starts when creating a spot plan for a new store layout. Sightlines can also be arranged so that customers become curious about precisely what cannot be seen at a glance.
