IAB
Also known as: Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is the trade association for the digital advertising and interactive marketing industry. The worldwide organization is represented in several countries, of which the branch, in which Dutch companies have united, goes through life as IAB Netherlands.
Members of the IAB include advertisers, media operators, advertising agencies and media agencies. The trade association 's activities include developing standards for creative media, conducting research and providing legal support for the advertising industry and representing its interests at the political level.
