SIRE
Also known as: Ideal Advertising Foundation
SIRE is an independent foundation that brings social issues to the attention of the Dutch public and administrators through communication and advertising campaigns. The foundation is a disinterested initiative from the communications world itself.
For many years SIRE was actively behind the campaign "You are a cow if you stunt with fireworks. Creating awareness of the dangers of fireworks was taken over by the Consumer and Safety Foundation in 2001.
