Pain Points
The term pain points is used in marketing to express the obstacles that keep a customer from proceeding to an order or purchase (of a product or service). Pain points that customers experience can relate to the proposition of an offer but certainly also to a number of practical issues related to the Web site.
The lack of desired payment options, a poor product description or an unclear website structure can be pain points that make a visitor to an online platform decide to leave the site without making a purchase or placing an order. Therefore, it is very important for an organization to find out the pain points. For this, it is important to listen to customers. If several people experience the same pain points, these pain points obviously deserve extra attention.
