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Retail Marketing
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Page 7
Marketing Terms within Retail Marketing
A-location
A-brand
Purchase intensity
Range
Skimming politics
Itinerant trade
Assortment
Awareness, trial, repeat
B-location
B-brand
Bait and switch
Balances
Barcode
Business column
Protected geographical indication
Protected designation of origin
Black Friday
Brand awareness
Brandstore
Gross floor area
C-location
C-brand
Catalog Store
Club Store
Collectors item
Concept store
Retail
Direct distribution
Discounter
Walk-through store
Dual distribution
Dumping
Dynamic pricing
Own brand
Engagement
Shop window
European Article Numbering
Every day low pricing
Front office
Front width
Fulfilment
Funnel optimization
Funshopping
Usage article
Guaranteed traditional specialty
Convenience store
Facade Advertising
Gray import
Repeat purchase
House brand
Indirect distribution
Initial demand
Instore marketing
Interaction
Customer
Customer Counter
Header
Loyalty program
Magento
Marketing channels
Multiple distribution
Brand Attitude (Brand Attitude).
Mysteryshopping
Narrowcasting
Nudging
Parallelization
Peak-end rule
Mail order company
Price perception
Primacy effect
Promotional material
Push and pull marketing
Queue
Race to the bottom
Recency effect
Right of return
Retail Marketing
RFID
Shelf
Ship from store
SKU
Mirror
Regional Product
Trademarketing
Traffic
Traffic builder
Universal Product Code
Upselling
UTM Tag
Fixed book price
VEA
Consumable
Sales area
Replacement Demand
Coverage
Display case
Spot plan
Flying store
Question
Queue Management
Department Store
Web store
Store brand
White Spots Plan
Line of sight
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