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Marketing Terms within Marketing Analysis

4C model
5 W's
7S model
A/B testing
ABCD Analysis
Ad hoc
Ambassador
Anchor test
Autonomous growth
Benchmark
Business Model Canvas
Churn rate
Competitive Analysis
Content Analysis
Cost per order
Customer journey
Data Analytics
Demographic Factors
DESTEP analysis
Digital roadmap
DISC model
Display Campaign
Target
Drilldown
Earned media
Engagement
Exponential growth
Eyeballs
Flight
Flywheel model
Frequency Gap
Friction
Funnel optimization
GAP analysis
Gross rating point
Field hockey stick
Installed base
Interaction
Internal analysis
Key performance indicator (KPI).
Customer Counter
Customer Profile
Critical success factor
Elevator
Marketing
Marketing dashboard
Marketing Ratio
Marketing Plan
Marketing Scan
Market share
Market dynamics
Brand identity
Meso environment
Metadata
Metrics
Money, authority, desire, access
Month to date
Name recognition
Negative question
Non-yieldable
OKR
Owned media
Paid media
Penetration rate
Pyramid Marketing
Poem Model
Position
Positioning
Previous corresponding period
Price perception
Primacy effect
Profiling
Forecast
Promille
Proposition
Push and pull marketing
Quarter to date
Quick scan
Rel=sponsored and rel=ugc
Retention Value
RFM Analysis
Scope
Segment
SMART Principle
Stakeholder
SWOT analysis
Synergy
Touchpoints
UTM Tags
Virtual
Voice of the customer (VoC).
Wear out
Scope of work
X-axis
Y-axis
Year over year
Year to date
Yieldable