We-commerce
We-commerce is an umbrella term for concepts within e-commerce that aim to make online shopping a social process. Whereas in a physical store you are aware of the presence of other customers, a webshop usually offers an individual and private experience. We-commerce breaks through this by connecting customers with each other.
An online store can connect customers by letting them post comments and reviews to products. Or by showing how many customers are on the site and where orders are placed from. Or by letting visitors create a public wish list that they can also actively share with their family, friends and acquaintances.
Social media integrations can also be considered, by letting visitors share or like their favorite products.
In a superlative way, we-commerce transcends the level of the individual Web store. Customers are facilitated to join together, or arrange to do so themselves. As a group, they are not only able to share experiences among themselves, but also have the influence to enforce discounts and purchasing advantages.
