Enhanced Ecommerce
Enhanced Ecommerce is an advanced analytics and reporting framework provided by Google Analytics. It is specifically designed to provide in-depth insights into users' online shopping behavior. This framework goes beyond the basic functionality of standard e-commerce tracking, allowing businesses to gain more detailed information about how visitors interact with their e-commerce platform.
The benefits of enhanced ecommerce
Enhanced Ecommerce offers multiple benefits to online retailers. It allows them to accurately track and understand the customer purchase journey, from product views and shopping cart interactions to actual transactions. This allows companies to identify and optimize specific bottlenecks in the conversion process. In addition, Enhanced Ecommerce provides in-depth analysis of product performance, allowing retailers to see which products are popular, which are frequently abandoned and which yield the most.
Enhanced Ecommerce also allows marketers to perform advanced segmentation and targeting, allowing them to tailor their ad campaigns to specific audiences based on detailed e-commerce data. This results in more effective marketing efforts and ultimately improved ROI for e-commerce businesses.
