Generation Y
Generation Y, also known as the millennials, refers to the group of people born between about 1980 and the mid-1990s to early 2000s. This generation has unique characteristics and influences that have shaped their lifestyle and values.
Characteristics of Generation Y
Generation Y grew up during a period of technological revolution and digitization, resulting in a strong affinity for computers, the Internet and social media. They are known for their need for flexibility in work and life, striving for a good work-life balance, and the desire to do meaningful work. Millennials tend to be highly educated and value personal development and community involvement. They are also associated with trends such as sustainability, diversity and inclusion. However, this generation also faces challenges such as high student loans and financial insecurity.
