Hybrid Events

Hybrid events have been around for some time but have become more popular recently. A hybrid event is a combination between an online and offline event. The same content and experience is shared simultaneously with the physical and online audience. This takes a hybrid event to a different level than a live stream. A livestream transmits information, while a hybrid event increases engagement and reach with the audience.

The advantage of a hybrid event is that it is not only viewable in a room; the audience can also participate and watch from home or other locations. This also changes the revenue model. By spending less budget on a space that can carry enough people, there is more budget for other things. Think advertising, sponsored content sharing or reuse of recorded content. This Return On Investment (ROI) there is valuable, but also provides higher engagement.

Hybride evenementen tips 

To create a successful hybrid event, there are a number of tips that can be employed:

• Start with a clear theme that resonates with the target audience, this will attract the right audience
• The essence of a hybrid event is the interactive aspect, make sure this is adequately incorporated into the program
• Try not to make the event too long so that the you don't cross the line of tension of the offline and online audience
• Incorporate a mix of entertainment into the program so that the hybrid event is enjoyable to watch and listen to. This could be a presenter interacting with the audience or a band playing some music. The type of entertainment depends on what suits the event
• Dynamic visuals and design keep the viewer captivated and online audiences feeling like they are in the room

Corona and hybrid events 

With the advent of corona virus, the amount of hybrid events has also increased significantly. With the 1.5-meter society, it has become a lot harder to organize offline events for large groups. Even after the corona crisis, the demand for hybrid events is expected to remain high. This is because a hybrid event can be a great addition to your communications strategy.

Interaction today is no longer site-specific. With the advent of the communicative capabilities of the Internet, you can reach a larger audience than ever before. Another advantage of this online interaction is being able to record the event. This allows the content to be used for months to come.