Scale-up

A scale-up is a term for startups that have survived the first phase of their existence and during this period have also managed to achieve initial successes. The search for a scalable business model has been successfully completed at this stage, paving the way for the company in question to scale up. A scale-up is thus a successful startup. It is a term introduced in 2015 by consulting firm Deloitte. Accordingly, based on its own research, this firm established that the startup phase lasts about five years. Indeed, the survey found that only half of companies still exist after five years. In doing so, only one in two hundred companies that survive the first five years actually reached the scale-up phase.

In many cases, a relevant knowledge of the target market and the market prove to be very important to be successful as a scale-up. Exceptions to the rule are those companies that are successful by applying the scrum methodology. The underlying idea of the scrum methodology is to learn from experience and the successes that are realized. With this "learning on the job" philosophy, small steps are taken that form the basis for subsequent steps. With the "learning by doing" philosophy, we say goodbye to the traditional form of creating a business plan.