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Page 7
Marketing terms within Public relations
Advocacy
Breakdown risk
Ambassador
Astroturfing
Authority
Baby boomers
Bashing
Boilerplate
Trade association
Brand awareness
Branding
Buzzmarketing
CO2-neutral
Community building
Contact moment
Customer retention
Damage control
The xennials
Target
Don't be evil
Earned media
Embargo
Evergreen
Extrinsic Value
Eyeballs
Fanclub
Fear, uncertainty and doubt
Forum
Free publicity
Funnel optimization
Generation Alpha
Generation X
Generation Y
Generation Z
Ghostwriter
Hybrid Events
Hyperpersonalization
Image
Infotainment
Investor relations
Joint promotion
Customer Service
Machine learning
Marketing
Meet and greet
MVP (Minimum Viable Product).
Name recognition
Fake Reviews
Net Promoter Score
Netiquette
News feed
Newsjacking
Nonprofit
Off the record
Owned media
Paid media
Press Release
Press conference
Press kit
Persona
Positioning
Privacy
Public relations
Push and pull marketing
Reputation Management
Reputation damage
Social media marketing
Sock puppet
Spindoctor
Sponsorship
Storytelling
Regional Product
Testimonial
Thought leadership
Track record
Webcare
Feedback
Whitepaper
Woolly
Search engine reputation management
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