Trade magazine
Also called: trade magazine
A trade magazine is a magazine aimed at companies and employees within a specific business sector. The trade magazine is published regularly and consists of news, current events and background information within the industry the magazine focuses on.
Trade magazines can be published by trade associations but also by commercial publishers and media companies. Because trade magazines target specific audiences, they are also an interesting medium for advertisers. The subscription to several trade magazines is free of charge for professionals within the target group (controlled circulation).
Trade journals marketing and communications
Some examples of journals on marketing:
