Opening Rate
Also called: open rate
The opening or open rate is the percentage of recipients of an e-mailing that actually open the e-mail. To measure this, when the newsletter is opened, contact must be made with the sender's Web server. To do this, applications for e-mail marketing and digital newsletters usually use an image loaded from the Web.
One factor to positively influence the opening rate is choosing a catchy subject for the email to be sent.
