Event-triggered email

One receives an event-triggered email because a certain event occurs. This is an automated mail triggered by this event. These emails are sent because a user performs a certain action. Or by a certain occasion such as a holiday. Event-triggered emails are part of an email marketing strategy for users and email subscribers. The emails are sent automatically when an event occurs to the subscriber list. Here you can think of events such as:

• Birthdays
• Holidays
• Clicking a purchase button
• Signing up for the newsletter
• Actions
• Offers
• Discounts

Event-triggered email types 

There are several ways to use event-triggered emails. The most common triggers are events such as purchases, subscription renewals, registrations and similar actions. There are also event-triggered emails that include customer surveys. These are more designed to get feedback from your customers about their experiences with your Web site. For example, Bol. com often sends emails after a purchase to provide feedback. To motivate the customer to fill it out, they attach a win promotion to completing this customer survey.

Another example of clever customer survey emails is the web shop Shein.com. They have a points system linked to customer accounts. When a customer has ordered something they receive one or more emails to give as much information as possible about their purchases. Based on the amount of information they give, they receive points that they use to get a discount on their next purchase.

How many emails is enough? 

Automating event-triggered emails saves a lot of time and energy. It also maximizes email campaigns by making it easier to collect data, but be careful not to send too many emails to mail subscribers. That can lead to the recipient deleting the emails or even unsubscribing from the newsletter. Set up a regular weekly or monthly newsletter for subscribers on new promotions or topics. For holidays, birthdays and special promotions, you can send a separate event-triggered mail.