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Page 6
Marketing terms within Print Marketing
Delivery date
Above the fold
Above the line
Advertising network
Advertorial
Art director
Attention value
Awareness Campaign
Below the fold
Range
Bind-in card
Bold
Brand awareness
Churn rate
Content marketing
Copywriting
Cross-media Communication
Italics
Direct marketing
Dots per inch
Printing error
E-book
E-zine
Editorial
Flap text
Fold
Funnel optimization
Hard copy
House ad
Home printer
Insert
Interaction
Inventory
Landscape
Marketing channels
Zero number
Offline marketing
Circulation
Paid media
Placeholder
Portrait
Position
Primacy effect
Print Marketing
Promotional material
Push and pull marketing
QR code
Rate card
Recency effect
Rich text
Heading ad
Segment
Trade magazine
VEA
Sales text
Shipping list
Business card
Whitepaper
Typeface
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