Tagline
A tagline, also known as a slogan, is a short and powerful phrase used to communicate the essence of a brand, product or service. It is a concise phrase intended to grab attention, convey a message and remind the target audience of the brand or products. A good tagline is usually simple, memorable and unique, and can often summarize the brand's mission, values or benefits. It is often used in advertising campaigns, marketing materials and on packaging to reinforce a brand's recognition and image.