Big Hairy Audacious Goal (BHAG).
A Big Hairy Audacious Goal, or BHAG for short, is a concept from the world of business strategy and leadership. It represents an ambitious, inspiring long-term goal that an organization pursues. A BHAG should evoke a sense of greatness, challenge and uncertainty, while also encouraging focus and commitment from the entire team.
The essence of a BHAG
A BHAG is usually a clearly defined goal that focuses on a period of 10 to 30 years in the future. It differs from ordinary goals in that it challenges an organization to step outside its comfort zone and focus on something extraordinary. This goal serves as a source of inspiration and direction and acts as a compass for important strategic decisions. BHAGs have the power to motivate organizations, unify them and propel their performance to unprecedented heights. Thus, a BHAG represents a bold and inspiring vision for large-scale success. The concept was introduced by Jim Collins and Jerry Porras in their book "Built to Last."
