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Page 7
Marketing terms within Radio and television
Delivery date
Above the line
AM
Animation
Bartering
Range
Brand awareness
Brand film
Buyout
Call to action
Commercial
Media Authority
Cost per view
Cross-media Communication
Cutdown
Direct marketing
Target
Eyeballs
Flight
FM
Gross rating point
Hashtag
Infotainment
Jingle
Key performance indicator (KPI).
Viewings
Name bubbles
Narrowcasting
Non-spot
Offline marketing
On demand
Outbound marketing
Purple crocodile
Paid media
Pay per view
Pay-off
Podcast
Pre-roll
Primacy effect
Product placement
Push and pull marketing
Radio and television
Rate card
Recency effect
Advertising Block
Regional
Return on attention
Script
Segment
Set-top box
SIRE
Voice actor
KijkOnderzoek Foundation
Advertising Code Foundation
Subliminal message
Tag-on
Targeting
Text
Through the line
Uitsmijter
Video Marketer
Video Marketing
Vodcast
Voice-over
Wear out
X-factor
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