Late Majority
The Late Majority is the group that, according to Rogers' innovation theory, comes after the Early Majority, making it the second major group to embrace an innovation. This is a group that moves late to purchase a new product. After the Late Majority come the laggards and then we approach the end of the product life cycle.
The people in the Late Majority are characterized by a lot of skepticism toward new innovations, have a benenedegemediate social status, not a good financial base and, in fact, mostly contact with other people in the Late Majority or the Early Majority. Moreover, they are not opinion formers and wait for the majority of people to express their confidence before purchasing.
