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Page 6
Marketing Terms within Market Research
4C model
Range
Address
Assortment
Automotive
Authority
BCG matrix
Benchmark
Existence
Bing Webmaster Tools
Industry
Trade association
Business to business
Business to consumer
Business to government
Buyer persona
Clustering
Competitive Analysis
Consumer behavior
Desk research
Target
Exponential growth
GAP analysis
Ideal customer profile
Image
Internal analysis
Intrinsic value
Viewings
Customer Counter
Customer Profile
Customer journey
Buying habits
Lifetime value
Long tail
Marketing dashboard
Marketing Plan
Market
Market share
Market Analysis
Market dynamics
Brand identity
Meso environment
Metrics
Name recognition
Neuromarketing
Niche
Non-yieldable
OKR
Pareto principle
Poem Model
Poll
Porter Cost Leadership
Porter Five-Force Model
Position
Price perception
Profiling
Quick scan
Regional
Scope
Segment
Share of voice (SOV).
Stakeholder
KijkOnderzoek Foundation
SWOT analysis
Coverage
Pond
Voice of the customer (VoC).
Value proposition
Wear out
Scope of work
Yieldable
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